SurveyTip: Get to the point, but be polite
A survey should aim to be like a conversation. Online surveys don’t have humans involved to listen to how someone feels about the survey, to reword for clarity or to encourage, so you have to work...
View ArticleSurveyTip: Randomizing question answers is generally a good idea
Showing question answers in a random order reduces the risk of bias from the position. To understand this, think of what happens when you are asked to choose a question by a telephone interviewer....
View ArticleSurveyTip: Think about the number of pages in your survey
Have you seen surveys where every question, no matter how trivial, is on a different page? Or how about surveys that are just a single long page with many questions? Neither approach is optimal. They...
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Survey Tip: Pay Attention to the Details
Why survey creators need to pay more attention to the details of wording, question types and other matters that not only affect results but also how customers view the company. A recent survey from...
View ArticleIT terminology applied to surveys
James Murray is principal of Seattle IT Edge, a strategic consultancy that melds the technology of IT with the business issues that drive IT solutions. When James gave me a list of things that are...
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